The death of rock and roll Essay Example | Topics and Well Written Essays - 500 words

The death of rock and roll - Essay Example There emerged a merger of secular and gospel themes coupled with a greater emphasis on vocalists. Soul music became a major commercial force and soon more attention was directed to it. Music is business beyond just passion. One needed to be where business is, this made more musicians levitate towards Soul. As more business was realized in the Soul genre more attention was given to it with little on rock and this commercial drive was critical in the decline of rock and roll.In my own experience, a similar commercial appropriation of a youth movement has happened in the recent past. This was in the genre of hip-hop music where there was an emergence of a subgenre, Crunk music also referred to as Krunk or pranksters. This genre originated from Memphis in the early 1990s and was to gain popularity in early 2000. It is an up-tempo and more club-oriented subgenre of hip-hop that is characterized by shouting vocals and heavy baseline. This subgenre immensely gained a commercial appropriatio n which would then attract more artists in the sector. More TV commercials, Radio adverts, and Film promos preferred the use of crunk in early 2000. This promoted this subgenre of Hip-hop attracting, even more, artists in the industry due to the heavy commerce it attracted. Clubs played crunch, public service vehicles and radio stations were all about crunk suggesting more business in this genre. For this period the genre of hip-hop faced a decline. Crunk was very popular in between 2001 and 2004.